Tasked with creating a product to sell to various audiences, via different media, and using appropriate language and visual design for each. I highlight this on a design page not for the ... interesting graphics that are used, but for the copy included. I use this skill for my UX design work and am able to keep to branded language.
Copy in UX is very often ignored, yet it is a huge part of the information that we must architect.
Cola Poster Ad
Pen Magazine Ad